Tools, templates & communities

A short list of resources we either use, have used, or have seen used well by founders we trust. None of these are affiliate links. If something stops being good, it gets removed.

A note on how this list is built. The startup-tool space is enormous and most directories try to be exhaustive. This one is the opposite: we pick three or four per category and leave the rest out. If you don’t see a tool, it’s usually because we don’t have a strong opinion on it yet, not because it’s bad.

Tools we keep coming back to

Development & No-Code

Vercel

Push to a Git repo, your site is live. The default for Next.js, React, and static sites; the free tier is enough for almost any pre-revenue project.

vercel.com →

Supabase

Postgres, auth, storage, and a usable dashboard, all behind one SDK. The shortest path from “idea” to “multi-user web app with login.”

supabase.com →

Webflow

Visual web development platform. Build production sites without code.

webflow.com →

Cursor

VS Code fork with AI coding built in. For solo and small-team founders shipping code without a full engineering team, the productivity gain is real.

cursor.sh →

Design & Branding

Figma

Collaborative interface design tool. Industry standard for product teams.

figma.com →

Canva

Design marketing materials, presentations, and social media graphics.

canva.com →

Looka

AI-powered logo and brand kit generator for startups.

looka.com →

Unsplash

Free high-resolution photos. Perfect for landing pages and content.

unsplash.com →

Analytics & Marketing

Plausible

Lightweight, cookie-less analytics that shows you the five numbers you actually look at. The single screen you’ll open every morning.

plausible.io →

PostHog

When Plausible isn’t enough — funnels, session replay, feature flags — this is the next stop. Generous free tier, open source.

posthog.com →

Mailchimp

Email marketing platform with automation and audience segmentation.

mailchimp.com →

Ahrefs

SEO toolset for backlink analysis, keyword research, and competitor tracking.

ahrefs.com →

Productivity & Collaboration

Notion

All-in-one workspace for docs, wikis, project management, and databases.

notion.so →

Linear

Issue tracking that doesn’t feel like enterprise software. The keyboard-first design is the kind of small detail that compounds across thousands of tickets.

linear.app →

Slack

Team communication platform with channels, threads, and integrations.

slack.com →

Cal.com

Open-source scheduling tool. Alternative to Calendly.

cal.com →

Templates worth not writing from scratch

All free, all from sources that have been used by tens of thousands of real fundraises. Read these before you pay a lawyer to draft something from zero.

Y Combinator SAFE Agreement

Standard fundraising documents for early-stage startups. Multiple versions available.

Download Template →

Pitch Deck Templates (Sequoia)

Proven pitch deck structure from one of the world's leading VCs.

View Guide →

Financial Model Templates

SaaS financial models with revenue forecasts, unit economics, and hiring plans.

Download Template →

Founder Agreement Template (Carta)

Equity splits, vesting schedules, and founder terms. Free legal templates.

Get Template →

Where founders actually hang out

Twitter/X is unreliable; LinkedIn is mostly performance. These places still have real conversations between people building real things.

Indie Hackers

Community of independent founders building profitable businesses.

250,000+ members

Join Community →

Hacker News

Tech news and discussion community run by Y Combinator.

5M+ monthly visitors

Visit Forum →

Product Hunt

Discover and launch new products. Daily leaderboard of the best launches.

8M+ monthly visitors

Browse Products →

SaaStr Community

B2B SaaS founders sharing growth strategies and metrics.

100,000+ members

Join Community →

r/startups

Reddit community for startup founders, advisors, and investors.

1.5M+ members

Visit Subreddit →

Startup School (YC)

Free online course with founder community and office hours.

Free access

Join Program →

Investor research

Before any outreach, you need a target list. These are the databases founders actually use to build one — including the free tiers, which are enough at pre-seed and seed.

Crunchbase

Comprehensive database of companies, investors, and funding rounds. Track competitors and identify potential investors.

crunchbase.com →

AngelList

Connect with angel investors and VCs. Raise funding, recruit talent, and discover startups.

angel.co →

Product Hunt Funding Directory

Discover startups that recently raised funding. Filter by stage, location, and industry.

View Directory →

The Family VC Database

Curated list of European and US venture capital firms with investment focus and contact info.

Browse VCs →