All guides

Idea Validation

How to Validate Your Startup Idea in 30 Days

A 30-day plan for testing a startup idea on real people before you write a line of code. Covers what to test, what to ignore, and how to read the signal.

Jan 15, 2026 8 min read

Idea Validation

Running Customer Discovery Interviews That Tell You the Truth

A practical guide to recruiting interviewees, asking questions that surface real behavior, and avoiding the false signals that lead founders astray.

Apr 25, 2026 9 min read

Fundraising

A Pitch Deck Is an Argument: How to Structure One Investors Will Read

Forget the slide-count debate. A pitch deck is a written argument. Here is what each section needs to prove and the cheap mistakes that lose investors.

Apr 25, 2026 9 min read

Founders

How Co-Founders Should Split Equity (and What Vesting Really Buys You)

A reasoning framework for deciding how to split equity between co-founders, why vesting matters more than the percentage, and how to renegotiate when reality drifts.

Apr 25, 2026 10 min read

Fundraising

Complete Fundraising Guide for First-Time Founders

What pre-seed, seed, and Series A actually mean in 2026; what investors expect at each stage; and the parts of a raise nobody warns first-time founders about.

Jan 12, 2026 12 min read

Product Development

Building Your MVP: A 2026 Technical Guide

What an MVP is and isn’t in 2026, which stacks make sense for which kind of product, and how to avoid building a polished version of the wrong thing.

Jan 10, 2026 10 min read

Legal

Essential Legal Checklist for Early-Stage Startups

Incorporation, IP assignment, founder paperwork, and the handful of things you will regret skipping when you go to raise.

Jan 8, 2026 6 min read

Growth

15 Growth Hacking Strategies That Actually Work

Fifteen tactics for acquiring the first thousand customers — with notes on which ones only work in specific segments and which ones quietly hurt your brand.

Jan 5, 2026 9 min read

Metrics

The Only Startup Metrics Guide You Need

The handful of numbers that early-stage founders need to track honestly — including the ones that look great on a deck and lie to you in private.

Jan 3, 2026 11 min read

Pricing

SaaS Pricing Models: Finding What Works for Your Product

Freemium, tiered, usage-based, or flat rate — with the tradeoffs of each, the segments they fit, and the migration paths between them.

Jan 1, 2026 7 min read

Management

Managing a Remote Startup Team: Best Practices

How small startups actually run async — what to write down, what to leave in chat, and why most “remote culture” advice is solving a problem you don’t have yet.

Dec 28, 2025 8 min read